20 Direct Mail Statistics You Need To Know for 2019(Updated March 7, 2019)As a savvy marketer, you like knowing the numbers. You love data and enjoy having the right stats in your back pocket so you can make the right decisions.
Well, we’re here to help you. Here are 20 direct mail statistics you need to know for 2019.Direct Mail Response Rates1. Direct mail response rate was 4.9% for prospect lists in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003. In 2018, the direct mail response rate for house lists was an incredible 9%. This is also the highest number for house lists since the report started and is nearly double from the previous year.
Direct mail 'involves more emotional processing, which is important for memory and brand associations.' (Source: )14.
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Mail generated 'more brain responses connected with internal feelings, suggesting greater 'internalization' of the ads' (Source: )15. In a recent neuroscience study, U.S.
Postal Service® in collaboration with Temple University found that postcards outperformed email in five out of nine tests. (Source:, USPS® OIG)receiving and Reading Direct Mail16. 36% of people under 30 look forward to checking the mail each day. (Source: )17. 75% of households usually read, scan, or read some of their direct mail advertising materials. (Source:, USPS®, Table A8-15). Households received 121.2 billion pieces of mail in 2016. (Source:, USPS®, Table E.1)ConclusionDirect mail still has its place in marketing—a powerful one. By leveraging direct mail properly, you gain a multitude of advantages.
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Those advantages allow you to achieve superior marketing results.If you’re still not convinced by these 20 stats, check out.Are you already a direct mail advocate? In that case, share this list with your colleagues!If you're interested in learning how to boost your direct mail marketing results, subscribe to our newsletter below. You'll receive news, knowledge, and special offers.
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